Etc. Magazine

Advertisement for Etc. Magazine

Concept Design, Copywriting, Layout and Production
Back Cover of Etc. Magazine | 2013

Objective

Entice the reader to sign up for the Journalism 29 class at City College of San Francisco which creates ETC. Magazine by creating an advertisement.

Concept

Appeal to the young, hip reader by creating a decision tree that leads to signing up for the class. Give a sense of the problem solving and teamwork that are necessary to excel while keeping things lighthearted and cheeky.

Etc. Magazine in hands

Detail of Etc. Magazine back cover