Moving Image

Festival of the Moving Image

Concept Design, Illustration, Layout and Production
Poster | 2013

Objective

Promote the Festival of the Moving Image, a visual media screening at the Roxie theater hosted by City college of San Francisco.

Concept

Focusing on the idea of the play button, an image of the arrow is used as a pattern to reference the button as well as create an optical illusion of movement. Color and typography is clear and eye catching to stand out among the numerous posters in the neighborhood and refer to the luminosity of the Roxie marquis.

Festival of the Moving Image poster

Festival of the Moving Image detail

Festival of the Moving Image poster in hands